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Sony Ericsson Bluetooth campaign
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Created Thursday, 06 August 2009
| Brief Description |
Objective
To reach target audience and offer them an opportunity to receive free mobile content like ring tones, wallpaper and themes which could be downloaded from the WAP campaign site we developed specifically for this campaign. Location The Adeye Solution was embedded in 5 bus shelters in central Copenhagen. Statistics * 32.9% Conversion rate * Telia subscribers where 4 times more active than TDC subscr. (TDC are market leader with 49%, Telia are number three with 22%) * 29.2% visited the campaign site more than once, 8.5% visited it more than 4 times * Sony Ericsson stood for more than 64%, while handsets from the Walkman series had 34% ABOUT ADEYE AdEye is based on a patented technology consisting of an intelligent combination of either infrared or Bluetooth technology and SMS services. The local-based interface enables special communication between sender and receiver. The initiating sender is a mobile phone which has to be equipped with an infrared or Bluetooth interface. The receiver is a programmed server which reacts with a preset response according to the demand of the sender. Dialog via AdEye opens up a whole world of new-style ways of implementing up-to-date information and communication strategies.The major advantage of the system is the fact that it is extremely easy to use. | ||||||||||||||||||||
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Last updated Sunday, 09 August 2009