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Olbas Powerflu
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Created Wednesday, 16 September 2009
| Brief Description |
Herbal medicine supplier GR Lanes chose traincards in support of an integrated campaign to raise awareness of their first product in the cold and flu remedy sector, Olbas Powerflu.
The 2 week campaign ran on 6,000 panels in November 2007 and aimed to encourage switching behaviour among existing Olbas users and competitive brand purchasers. Some of the key findings from TRACE*, our campaign monitoring service, were: * 15% of all passengers spontaneously recalled seeing advertising for cold and flu remedies on trains, with 87% of these people mentioning it was for Olbas Powerflu * When prompted, 46% of passengers remembered seeing the Olbas Powerflu advertising on trains, with 39% of these people saying they had seen it 'a few times' * 25% were familiar with the advertising having also seen it elsewhere * 90% of those surveyed said the advertising was "clear and easy to understand" * 82% thought the advertising was "informative" * 63% believed the advertising was well-targeted and "aimed at people like me" * 44% agreed the advertising "makes me more likely to consider using Olbas Powerflu" | |||||||||||||||||||||||
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Last updated Tuesday, 03 May 2011