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Jumper
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Created Wednesday, 16 September 2009
| Brief Description |
Twentieth Century Fox chose traincards in support of an integrated campaign to raise awareness and drive footfall at the box office for the feature film 'Jumper' - a story based around a genetic anomaly which allows a young man to teleport himself anywhere.
The 2 week campaign ran on 6,000 panels in January 2008 and aimed to boost attendances at showings of the film. Some of the key findings from TRACE*, our campaign monitoring service, were: * 14% of all passengers spontaneously recalled seeing advertising for films on trains, with 84% of these people mentioning it was for Jumper * When prompted, 60% of passengers remembered seeing the Jumper advertising on trains, with 45% of these people saying they had seen it 'a few times' * 29% were familiar with the advertising having also seen it elsewhere * 72% of those surveyed said the advertising was "clear and easy to understand" * 53% thought the advertising was "informative" * 52% believed the advertising was well-targeted and "aimed at people like me" * 44% agreed the advertising "makes me more likely to consider seeing the film Jumper" | |||||||||||||||||||||||
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Last updated Wednesday, 16 September 2009