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Swift Cover
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Created Wednesday, 16 September 2009
| Brief Description |
Swiftcover, the online insurance division of AXA Global, ran a heavyweight traincard campaign over 4 weeks in October 2007 to raise the profile of the brand among affluent commuters and stimulate consideration of Swiftcover.com for car insurance.
The 10,000 panel campaign ran on trains throughout London and the South East. Some of the key findings from TRACE*, our campaign monitoring service, were: * 15% of all passengers spontaneously recalled seeing advertising for an insurance company on trains, with 72% of these people mentioning it was for Swiftcover.com * When prompted, over half (55%) of all passengers remembered seeing the Swiftcover advertising on trains, with 69% of these people saying they had seen it 'a few times' * 31% were familiar with the advertising having also seen it elsewhere, particularly on TV * 85% of those surveyed said the advertising was "clear and easy to understand" * Over 70% thought the advertising was "original" and "informative" * 24% agreed the advertising "makes me more likely to consider using Swiftcover.com" * Over two thirds (69%) of passengers did not recall seeing advertising for Swiftcover anywhere else | |||||||||||||||||||||||
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Last updated Wednesday, 16 September 2009