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| Wednesday, 16 September 2009 |
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Brief Description
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Herbal medicine supplier GR Lanes chose traincards in support of an integrated campaign to raise awareness of their first product in the cold and flu remedy sector, Olbas Powerflu.
The 2 week campaign ran on 6,000 panels in November 2007 and aimed to encourage switching behaviour among existing Olbas users and competitive brand purchasers.
Some of the key findings from TRACE*, our campaign monitoring service, were:
* 15% of all passengers spontaneously recalled seeing advertising Read on..
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| Last update (Tuesday, 03 May 2011) |
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| Wednesday, 16 September 2009 |
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Brief Description
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Twentieth Century Fox chose traincards in support of an integrated campaign to raise awareness and drive footfall at the box office for the feature film 'Jumper' - a story based around a genetic anomaly which allows a young man to teleport himself anywhere.
The 2 week campaign ran on 6,000 panels in January 2008 and aimed to boost attendances at showings of the film.
Some of the key findings from TRACE*, our campaign monitoring service, were:
* 14% of all passengers spontaneously Read on..
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| Last update (Wednesday, 16 September 2009) |
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| Wednesday, 16 September 2009 |
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Brief Description
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Unilever chose traincards in support of an integrated campaign to raise awareness and drive sales for the deodorant Sure Women. The 2 week campaign ran on 10,000 panels in April 2009.
Some of the key findings from TRACE, our campaign monitoring service were:
* 20% of all passengers spontaneously recall noticing advertising for deodorants on the train and the vast majority of these people (71%) mention Sure.
* 28% recall the advertising when prompted with the name, Sure Women.
Read on..
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| Last update (Sunday, 01 May 2011) |
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| Wednesday, 16 September 2009 |
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Brief Description
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Sea France ran a traincard campaign over 3 weeks in June 2009 to raise the brand awareness and their offers thus stimulating considering Sea France for travel to France. The 8,000 panel campaign ran on trains throughout London and the South East.
Some of the key findings from TRACE, our campaign monitoring service were:
* 17% of all passengers spontaneously recall noticing advertising for a ferry company on the train. Of these respondents, 37% are able to recall it was advertising for Read on..
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| Last update (Wednesday, 16 September 2009) |
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| Wednesday, 16 September 2009 |
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Brief Description
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Swiftcover, the online insurance division of AXA Global, ran a heavyweight traincard campaign over 4 weeks in October 2007 to raise the profile of the brand among affluent commuters and stimulate consideration of Swiftcover.com for car insurance.
The 10,000 panel campaign ran on trains throughout London and the South East.
Some of the key findings from TRACE*, our campaign monitoring service, were:
* 15% of all passengers spontaneously recalled seeing advertising for an insurance Read on..
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| Last update (Wednesday, 16 September 2009) |
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| Thursday, 06 August 2009 |
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Brief Description
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Objective
To reach target audience and offer them an opportunity to receive free mobile content like ring tones, wallpaper and themes which could be downloaded from the WAP campaign site we developed specifically for this campaign.
Location
The Adeye Solution was embedded in 5 bus shelters in central Copenhagen.
Statistics
* 32.9% Conversion rate
* Telia subscribers where 4 times more active than TDC subscr. (TDC are market leader with 49%, Telia are number three with Read on..
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| Last update (Sunday, 09 August 2009) |
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| Hits (627) |
| Thursday, 06 August 2009 |
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Brief Description
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The outdoor advertising association of Great Britain has confirmed that outdoor advertising and the internet are the only two major growing channels in the advertising industry, predominantly at the expense of advertising revenue in magazines and newspapers. The rise and rise in outdoor spend is mainly to thank to a few clever players, who have re-segmented audiences by life-style venues, offering impressive precision in targeting demos. It has further capitalized on its momentum by introducing Read on..
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| Last update (Sunday, 01 May 2011) |
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