SA Screen media Global MD Scott Anthony says "Mobile Eco Ads was a very good company and their products were built to a very high standard and they fit well with our 10 year market offering of 'Close Proximity Interaction', a term spawned and executed daily by the SASM global team. We set out to acquire the company 6 months ago as part of our plan to grow our market share in the UK. The company was a target as it complements the SA Screen Media global program to reduced omissions which we are working on over the next 5 years."

The Eco Ad vehicles are electric powered and they produce zero omissions. They are to be utilised during our city centre marketing campaigns on behalf of our public sector and agency clients, offering a new dimension to DOOH.

The Eco Ads have been designed with bespoke HD screens on each side with audio and offering Bluetooth technology, Live TV, Internet access and games console compatibility increasing the SASM close proximity interaction initiatives.

The SA team have a very clear objective moving into Q2 2010, to purchasing additional companies over the next 3 years complimenting the SA Screen Media portfolio offerings. We are delighted that we can extend the fleet with the new Mobile Eco ads vehicles providing our customers with an additional SA Digital Outdoor solution.