CBS Outdoor has successfully retained the contract to manage the advertising on FirstGroup buses in the UK for a further five years, starting in April 2009 when the current contract expires. The deal, to sell advertising on the UK’s largest bus operator, is worth in excess of £140m over the five year period.

Under the terms of the new contract with First Group, CBS Outdoor will continue to manage all advertising opportunities on the company’s fleet of nearly 9,000 buses operating across the UK, carrying 3 million passengers a day in more than 40 major towns and cities including Manchester, Bristol, Leeds, Glasgow and London. First Group runs more than one in five of all local bus services in the UK.

The appointment reaffirms CBS Outdoor’s position as the leading bus advertising business in the UK.

CBS Outdoor also manages the advertising asset for all FirstGroup rail franchises - First Capital Connect, First Great Western, First Scotrail and First TransPennine Express.