TecnoVISION was happy to accept the challenge of replacing an old LED display previously supplied by a competitor with an SP15 display of 64.5 sqm located on the same structure 80 meters high up on the roof-top of one of the tallest buildings in Vienna. The client, the insurance company Generali, decided to have a low impact product replaced with state-of-the-art technology to achieve  the most spectacular installation in the city. The display is in fact the largest ever installed in Vienna and dominates the city from its strategic position opposite the Danube River.