Mix a picturesque British beach, some stunning weather, and lots of excited Sun worshippers in order to get the perfect canvas for a successful CURB brand awareness campaign.

Heart FM wanted to promote the re-brand of Invicta to Heart, and utilised CURB's Beach Tagging in order to do just that. We literally placed thousands of tags along the shore, even attracting some super keen kids - and donkeys - to get involved!

The campaign sparked a mass interest from the curious crowds, and helped promote Heart FM throughout the day. Tune in to other sections of the website in order to catch a glimpse of some more pics.