Listerine advertised on Outdoor  to maintain brand awareness, build on the “Deeper Clean” brand equity and ultimately drive sales

They used the Digital Escalator Panel morning commuter pack (6am-10am) and 950 London Bus Supersides

In particular the commuter DEP packs were selected to reach consumers at an ideal time of day having recently got up

Research was carried out with the key target audience of 25-44 ABC1 women, all of whom had used DEP stations during the campaign period between 6am-10am

Some of the key findings were:

• The DEPs achieved excellent coverage with 58% of ABC1 25-44 women using the digital stations seeing the campaign
• The target audience perceived that the digital campaign was very effective – it brought the product to life, was entertaining and reached them at a particularly good time when they had just got up and were thinking about their breath
• A massive 66% stated that the DEP campaign would make them more likely to consider using Listerine in the future