For the new movie release from Summit Entertainment we placed the Hurt Locker movie posters on transit shelters and in store front windows as a wild posting campaign. Since the movie release was only in a few select theaters in New York City, it was deemed that the use of out of home be targeted to those specific neighborhoods where the viewer can go and watch the film.

This is a small demonstration of how the GON Agency is able to micro-target communitites to drive the message to touch audiences.

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