KBH Transport Media has been appointed to handle all onboard advertising on trains on the London Overground rail network. The contract increases their traincard inventory to 50,000 panels.
Ian Reynolds, Managing Director of KBH, comments: “This is a vote of confidence from yet another rail network and strengthens our dominance of onboard advertising in the South East.”
Tfl comments: “We are delighted to be working with KBH to generate revenue from this key on-board medium.”
