Adeye selected for mobile campaign to promote premium beer brands to top regional customers After launching Different World Drinks to sell specialty beers earlier this spring, the Molson Coors Co. is getting into mobile marketing to help position its products. The Different World Drinks group, which includes beers such as Kasteel Cru, Grolsch Weizen, Dos Equis, Blue Moon, White Shield and Zatec, has partnered with Adeye to promote its beer brands to both the business-to-business and business-to consumer spaces. Adeye partnered with mobile ticketing expert Mobilize Systems to showcase mobile ticketing, and Bluepod Media provided Bluetooth.